The Plessi Museum is located on the Brenner Pass, on the spot where the customs station used to be, right next to the state border between Italy and Austria. The pass has always been the dividing line between the Romanic and Germanic worlds. However, it has also been a heavily used crossing point since time immemorial, as it was the most natural connection between Italy and Central Europe. Following the Schengen agreements, the border function between the two countries was dissolved and the Brenner Pass has become a meeting place in the spirit of a united Europe. The dissolution of the former customs area was used by Brennerautobahn AG as an opportunity to strengthen this new vocation of the Alpine Pass. The aim was to create a modern space by building a new architectural structure characterised by an innovative way of using the motorway rest areas.

At the centre of the museum area is the work that Fabrizio Plessi created for the Expo in Hanover in 2000. The installation, the result of winning an international competition, consists of a large work of art created for the Euregio: a sculpture that unites three compositions - representations of the provinces of Trento, Bolzano and Innsbruck. Plessi has created an Alpine landscape that can be crossed and experienced "technologically" from the inside. The artefact, in fact, develops around the sculpture, with video installations, sculptures and graphic-painterly works. A world full of ancient sensations evoked by the power of technology, in which nature and art - always the true protagonists of the Venetian artist - are in constant dialogue through the blue thread of technological emotion.